Hi, got knocked a bit sideways after mum’s funeral. Trying to catch up with things as I have been absent for a while.
I was admitted to hospital coughing blood. Spent a total of five days in the hospital before they would let me out. Have been out of the hospital about two weeks now, feeling better but still low on energy though. Treatment is continuing as an out patient.
Back to work at the day job as well. Trying to get back into everything, gradually.
So, now we have the process using the bridging page to create a list of emails. What do we do with them?
Automated Income Machine
We are going to need an automated system to make, and keep, contact with the list – our subscribers. Or what we should refer to as our audience, followers or tribe.
We need to nurture them so that they will come to Know Like and Trust us.
There are two possible ways to do this:
Automated follow ups
Automated is the answer, works even when you are sleeping. You have an autoresponder? NO!, well click here for convert kit.
With an autoresponder you can set up messages to be sent when the new subscriber signs up (whatever time of day or night that may be) and send follow up messages at predetermined times and days.
What to write about?
Remember, the purpose of these email messages is to get your audience to Know, Like and Trust (KLT) you. So, don’t bombard them with all the latest affiliate offers, but give practical and useful content. Tell them about you, give them some funny stories. And, some occasional promotion offers.
Generally mix it up.
And this week’s challenge
The challenge for the third week is to set up an email sequence in our autoresponder. The sequence is to contain a minimum of 7 emails following the guidelines given.
Importantly, check that when subscribing that the first email is received by the new subscriber.
Hi, now in The Quick Start Challenge week two and how hectic everything has been outside of the course. The trick is to get started, and continue with your vision. This week had a different aspect to it, in some ways something you would not necessarily consider at this stage of your business. But, is worth reviewing at regular intervals, see further on.
What has been the challenge this week?
This weeks personal challenge has been getting he details of the service sorted out. Such things as the actual order of service, content and images approved by family members. Whilst completing the day job duties, quick discrete phone calls as necessary.
One problem was the music, identified the piece but it was not a ‘public’ recording – alternative had to be found.
Week 2 of the QSC
Week two turned out to be something different, but never the less fundamental for you in setting up your business. An open question ‘Why are you doing this’ and ‘What do you want out of it’. You need to be able to answer these questions:
Why you have started building an online business
What you want out of your business
What is your dream life
What is your monthly income goal to make it happen
Giving serious thought to the answers to these questions will give you the insight and wherewithal to overcome the hurdles in front of you.
Lets have a look at these questions.
What is the dream life?
How would you like to live? Where would you live? What sort of house do you want?
The answer will be determined to a certain extent, by your circumstances. Possibly for a younger person they may be able to move anywhere in the world. They have no current ties and have a lot of freedom of choice.
Whereas for an older person would perhaps have family ties, and would want to stay near to children and grandchildren. Their current house may even be adequate for their needs, and looking perhaps to have a better or more modern car.
Why I have started an online business?
Are you looking for a part time job? Giving up your current job?
That is do you want to supplement your income, or have a business that covers all your costs.
Or want to work from home, having spent a lot of time away from home, and got fed up with all of the travelling etc. One of the commonest reasons for starting their own business is to be your own boss.
What I want out of this business?
This question is answered in part by the above. The ability to live my dream life. But, fundamentally I want to live my life. To have the freedom to travel when and where I want to (working for a company means having to follow rules about having time off etc).
What is the number (monthly income)?
If you just plucked a figure out of the air then you might say 10,000 per month, or 100,000 per year. This figure would have no real meaning to you as there is no basis for it.
Once the above activities have been carried out properly then the number can be properly calculated. The number then has more significance and a personal meaning.
Having done the research for the above you would now have a good idea of how much you would need to fund this life. Your number is the amount you need to make to live your life.
If you are looking for physical things, then put up some pictures/photos of what you desire near your computer
The Internet Marketing Evolution
Dean then gave us an insight into how Internet Marketing has evolved over the last decade. The reason why affiliate income has decreased and the subsequent drop in income.
Prices have dropped to a tenth of a decade ago.
A tripling in advertising costs.
More about this in a future blog….
This weeks challenge?
This weeks challenge is the Quick Start Challenge Week 2 Challenge, what is your number?
Hi, Brian C Jowers here, it is nice of you to drop by and check up on my progress with the Quick Start Challenge, see the last blog post.
It has been a very busy 4 (now 5) weeks and the training has been completed, but it has been well worth the effort and a success all the way. I have been able to consolidate my knowledge into a practical application, and even a future product, maybe.
What did the Quick Start Challenge cover?
The QSC was setup to create (from scratch) a system that was capable of generating sales of $100 per day; within a 30 day target period.
This was to be 4 training webinars, a Question and Answer webinar and a Facebook community for peer support and encouragement.
Here is a brief breakdown of what we did during the challenge, on a week by week basis.
The first week
The premise for the course is that participants have been ‘doing an online business’ for some time, could even be for a decade or more with little returns. The shiny objects, courses, must have eBooks etc. have probably cost more than anything they have earnt on line.
This challenge is the means to change this NOW.
‘If you keep doing what you’ve always done, you will always get what you’ve always gotten’
What we know is Change is automatic, like the weather (Here in the UK this is very true)
However, PROGRESS is not automatic, we need to take control, and action to see real progress. This formulae is the key:
TM + EP = Faster Success
TM = Time Management
EP = Effective Planning
The introduction then went on to show:
how we can manage our time to give effective planning
how the internet has changed
what we need as our foundation
The first week completed with the setting of the challenge for the week.
The second week
OK, so we now we know how to build a website, what shall we do with the visitors, we need to know who they are because:
We want our own traffic we can control
An audience to communicate with when we want to
Able to send traffic on demand
We can make money on demand
This is why we want an email list
To get subscriber details we will need an opt in page, which traditionally led to a confirmation or ‘thank you for signing up’ page. This is not good enough these days.
The NEW approach is as follows:
Opt In Page This page now offers a ‘bribe’ for opting in, acquiring leads. It has to be something of value, but essentially FREE.
Connection This page creates the connection with the new subscriber
Delivers value and builds trust
Delivers the promised ‘bribe’, OR explains how to get it
AND has a call to action (CTA) as the final step
Money Page The CTA leads to where you can make money
An offer for a paid entry level product, that ideally leads to higher value sales
The second week is again completed by the setting of a challenge.
The third week
OK, so we have captured a few email addresses, what to do with them?
We need to give them value to build the audience so that they come to know, like and trust us. Lets face it, you only buy from your local shop because you have built a relationship with them. You may even know the proprietor and even the staff, any bad encounters, shoddy goods or grumpy staff would have put you off.
What do we email about?
Valuable content / promotions a mixture, too many sales promtions will lead to unsubscribers
Keep it simple, and not too long, occasional lengthy useful content can be of benefit
Share content across different media blog/videos/social media
Share your journey and experiences
Most important – be YOU
BUT, we can automate the sending of the emails. An autoresponder will send the emails out on a daily basis, we just need to provide the sequence of emails in advance. AND, keep adding to the sequence.
That is week three completed, except for the challenge.
The fourth week
The subject here is traffic, people, visitors to our site, but NOT just anybody.
What we want is the ideal visitor (a buyer), this is ‘Targeted Traffic’ for our offer.
If someone had an interest in “cats” they would not be interested in an offer for “dog training”, getting someone in front of an offer that they are interested in is an opportunity to make money.
This leads to traffic temperature classification:
COLD traffic – Does not know us
WARM traffic – May know or heard of us
HOT traffic Knows us, likes us and trusts us
The hotter the traffic the better the quality and the more likely to buy from us.
The other consideration is how the traffic is obtained
FREE – paid with TIME rather than money
PAID – paid with MONEY
Examples of FREE Traffic include:
Social media marketing
Examples of PAID Traffic include:
Email buys / Solo Ads
The first challenge was to consider what your traffic option would be.
The next webinar gave a recap of the free and paid traffic methods and delved into the need for a ‘Traffic Strategy’, and how to measure its effectiveness.
The free tool, Google Analytics is popular and the ‘Google Analytics Dashboard for WP’, a WordPress plugin is a useful way to monitor from your WP dashboard.
Once the example traffic strategy had been completed, the next challlenge was then issued.
Finally, we had a lengthy training in how to create a FaceBook Ad, this was a very welcome bonus for all participants.
Completed and the BONUS
The bonus training showed how this foundation that we have just built can be deployed to take your business up into $1000 per day, even multiple thousands.
But, I now have a blog site set up as per the QSC training, a solid foundation for a business with a $100 per day turnover, that is an average YEARLY salary in any ones money.
All we need now is a first product, something to attract potential customers, something that is FREE is the best, but having a solid value. How about something irresistible, over an hour of video training on how to setup your first sale and a strategy for your business, click here for The Perfect Offer.
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