List Segmentation, what is it about?

Hi Brian here again, how are you doing? I have had some queries about the topic of segmentation, people have been asking is it something I should be doing? How do I go about it? What is it, what’s involved? So here we go with an introduction.

What Is meant by ‘List Segmentation’?

Lets’s get started.

First a definition

Segmentation means to break up something into smaller pieces or elements.

For email lists this means:

This means categorising, or breaking it up into different groupings so that you only address particular groups for better responses and conversions.

The reason is that you can tailor your email series to that one type of person on your list. It’s very effective because people like reading messages that make them feel special, and addressing their interests

Let’s look at some examples

Demographics This is a typical way to segment your audience, but it might not be the type of segmentation that you need. For example, it might not matter if your audience is male or female for your product or service.

By Location Sometimes, you may want to segment by location so that you can market something to them based on where they are in their own language if you’re running an international business.

Social Media Connections Segmenting list members based on how you found them via social media is a great way to break up your list. You can make some assumptions about people who sign up via social media that are different which means you can try marketing to them differently.

Behaviour This is the best way to segment your list. When you segment your list based on list member behaviour you’ll have different lists based on the actions your audience takes. For example, if they downloaded your report about time management they will go on a list for people who downloaded that report. If they then buy something you’re promoting to that list, you’ll move them to yet another list.

Buying Cycle Another way to segment is based on where they are in their buying cycle. All your customers have a buying cycle. Some may have been curious for more information, some might have downloaded a freebie, or they may have purchased something.

Every Contact is Unique. If you can start thinking about your list members as individuals you’ll find it easier to market to them. You’ll be able to know just the right message to send them at any stage of their buying cycle.
Responsive List Members Another way is to separate them by how responsive they are. Do they open your emails? Do they click through to learn more? You can address them differently if you know they’re reading and put different subject lines if you know they’re not reading.

List segmentation is an important part of list building. You may need to try different methods to segment your list based on surveys, the freebie they download, the items they choose to purchase, how they interact with you on social media and more. That’s the great thing about email marketing. You can test numerous ideas without spending a lot of money or time setting it up.

Until next time….

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Any comments on this post, see the comment box below.

 

End of year 2017: New Year and Location

The cabin is complete: Just need to move in

Hi, we finally have the log cabin office completed, started last time. Just need to move in now and get everything set up and in place for the New Year. There is a lot of space and potential for several desks – admin, main and creative. Just need the time to set it up.


Break down of the work

Weekend snow
Snowfall, surprise

This is how we started out, snowfall over the weekend delayed the delivery and installation by a day…..

Clean the concrete then install the base and floor.

The base
Base for log cabin

Then bring round the logs that make up the building.

Looks a bit like some sort of puzzle, or child’s construction set.

Start laying out stacks of pieces. No sign of a plan or blueprint so far. Perhaps they have made a

New Year puzzle?
Puzzle pieces…
It's coming together
Well underway now

few of these before.

Doors and windows have channels ready for the walls to fit. Makes for a simple installation.

The cabin was completed in a day, just left the electrics to be sorted out.

It proved difficult to get someone to do the electrical installation, they were quite busy. I made a temporary setup to give some power in the cabin and to allow for limited heating. After a couple of weeks the electrical installation was completed.

I decided to lay a bamboo floor, which took me three days to lay. Just as I was finishing off with a photograph the

Floor in place
Bamboo floor done

inspector came round.

Everything is now complete, ready to move in.

 

 

 

 

 

Lessons for the New Year

This activity demonstrates that for success you need a strategy, the goals that you need to accomplish for the future. These goals may well change over time, better understanding of these goals and measurement of accomplishment will feedback into these adjustments.

The plan, is how you will accomplish these goals and set the appropriate measure for success.

I will be spending time setting my strategy and plan for the New Year, I will be here to pass on my thoughts next time.

Meanwhile keep up with what is happening here, sign up to know what is happening: