List Segmentation, what is it about?

Hi Brian here again, how are you doing? I have had some queries about the topic of segmentation, people have been asking is it something I should be doing? How do I go about it? What is it, what’s involved? So here we go with an introduction.

What Is meant by ‘List Segmentation’?

Lets’s get started.

First a definition

Segmentation means to break up something into smaller pieces or elements.

For email lists this means:

This means categorising, or breaking it up into different groupings so that you only address particular groups for better responses and conversions.

The reason is that you can tailor your email series to that one type of person on your list. It’s very effective because people like reading messages that make them feel special, and addressing their interests

Let’s look at some examples

Demographics This is a typical way to segment your audience, but it might not be the type of segmentation that you need. For example, it might not matter if your audience is male or female for your product or service.

By Location Sometimes, you may want to segment by location so that you can market something to them based on where they are in their own language if you’re running an international business.

Social Media Connections Segmenting list members based on how you found them via social media is a great way to break up your list. You can make some assumptions about people who sign up via social media that are different which means you can try marketing to them differently.

Behaviour This is the best way to segment your list. When you segment your list based on list member behaviour you’ll have different lists based on the actions your audience takes. For example, if they downloaded your report about time management they will go on a list for people who downloaded that report. If they then buy something you’re promoting to that list, you’ll move them to yet another list.

Buying Cycle Another way to segment is based on where they are in their buying cycle. All your customers have a buying cycle. Some may have been curious for more information, some might have downloaded a freebie, or they may have purchased something.

Every Contact is Unique. If you can start thinking about your list members as individuals you’ll find it easier to market to them. You’ll be able to know just the right message to send them at any stage of their buying cycle.
Responsive List Members Another way is to separate them by how responsive they are. Do they open your emails? Do they click through to learn more? You can address them differently if you know they’re reading and put different subject lines if you know they’re not reading.

List segmentation is an important part of list building. You may need to try different methods to segment your list based on surveys, the freebie they download, the items they choose to purchase, how they interact with you on social media and more. That’s the great thing about email marketing. You can test numerous ideas without spending a lot of money or time setting it up.

Until next time….

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Any comments on this post, see the comment box below.

 

Further insight to create an internet business

Belated report on QSC week 4

Hi, got knocked a bit sideways after mum’s funeral. Trying to catch up with things as I have been absent for a while.

Personal challenge?

I was admitted to hospital coughing blood. Spent a total of five days in the hospital before they would let me out. Have been out of the hospital about two weeks now, feeling better but still low on energy though. Treatment is continuing as an out patient.

Back to work at the day job as well. Trying to get back into everything, gradually.

Week 4 of the QSC

What was week 4 all about? It seems so long ago.

Quick recap on week 3, simply ‘bridge pages’ see the last blog post for full details. List building, a key process that you will require.

So, now we have the process using the bridging page to create a list of emails. What do we do with them?

Automated Income Machine

We are going to need an automated  system to make, and keep, contact with the list – our subscribers. Or what we  should refer to as our audience, followers or tribe.

We need to nurture them so that they will come to Know Like and Trust us.

There are two possible ways to do this:

  • Broadcast messages
  • Automated follow ups

Automated is the answer, works even when you are sleeping. You have an autoresponder? NO!, well click here for convert kit.

With  an autoresponder  you can set up messages to be sent when the new subscriber signs up (whatever time of day or night that may be) and send follow up messages at predetermined times and days.

What to write about?

Remember, the purpose of these email messages is to get your audience to Know, Like and Trust (KLT) you. So, don’t bombard them with all the latest affiliate offers, but give practical and useful content. Tell them about you, give them some funny stories. And, some occasional promotion offers.

Generally  mix it up.

And this week’s challenge

The challenge for the third week is to set up an email sequence in our autoresponder. The sequence is to contain a minimum of 7 emails following the guidelines given.

Importantly, check that when subscribing that the first email is received by the new subscriber.

Brian

Final week activity asap.

Have to go now, until next time……

Leave a comment below…thanks

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