Success with QSC Completed:
Still plenty to do though
Hi, Brian C Jowers here, it is nice of you to drop by and check up on my progress with the Quick Start Challenge, see the last blog post.
It has been a very busy 4 (now 5) weeks and the training has been completed, but it has been well worth the effort and a success all the way. I have been able to consolidate my knowledge into a practical application, and even a future product, maybe.
What did the Quick Start Challenge cover?
The QSC was setup to create (from scratch) a system that was capable of generating sales of $100 per day; within a 30 day target period.
This was to be 4 training webinars, a Question and Answer webinar and a Facebook community for peer support and encouragement.
Here is a brief breakdown of what we did during the challenge, on a week by week basis.
The first week
The premise for the course is that participants have been ‘doing an online business’ for some time, could even be for a decade or more with little returns. The shiny objects, courses, must have eBooks etc. have probably cost more than anything they have earnt on line.
This challenge is the means to change this NOW.
‘If you keep doing what you’ve always done, you will always get what you’ve always gotten’
What we know is Change is automatic, like the weather (Here in the UK this is very true)
However, PROGRESS is not automatic, we need to take control, and action to see real progress. This formulae is the key:
TM + EP = Faster Success
TM = Time Management
EP = Effective Planning
The introduction then went on to show:
- how we can manage our time to give effective planning
- how the internet has changed
- what we need as our foundation
The first week completed with the setting of the challenge for the week.
The second week
OK, so we now we know how to build a website, what shall we do with the visitors, we need to know who they are because:
- We want our own traffic we can control
- An audience to communicate with when we want to
- Able to send traffic on demand
- We can make money on demand
This is why we want an email list
To get subscriber details we will need an opt in page, which traditionally led to a confirmation or ‘thank you for signing up’ page. This is not good enough these days.
The NEW approach is as follows:
Opt In Page This page now offers a ‘bribe’ for opting in, acquiring leads. It has to be something of value, but essentially FREE.
The third week
OK, so we have captured a few email addresses, what to do with them?
We need to give them value to build the audience so that they come to know, like and trust us. Lets face it, you only buy from your local shop because you have built a relationship with them. You may even know the proprietor and even the staff, any bad encounters, shoddy goods or grumpy staff would have put you off.
What do we email about?
- Valuable content / promotions a mixture, too many sales promtions will lead to unsubscribers
- Keep it simple, and not too long, occasional lengthy useful content can be of benefit
- Share content across different media blog/videos/social media
- Share your journey and experiences
- Most important – be YOU
BUT, we can automate the sending of the emails. An autoresponder will send the emails out on a daily basis, we just need to provide the sequence of emails in advance. AND, keep adding to the sequence.
That is week three completed, except for the challenge.
The fourth week
The subject here is traffic, people, visitors to our site, but NOT just anybody.
What we want is the ideal visitor (a buyer), this is ‘Targeted Traffic’ for our offer.
If someone had an interest in “cats” they would not be interested in an offer for “dog training”, getting someone in front of an offer that they are interested in is an opportunity to make money.
This leads to traffic temperature classification:
COLD traffic – Does not know us
WARM traffic – May know or heard of us
HOT traffic Knows us, likes us and trusts us
The hotter the traffic the better the quality and the more likely to buy from us.
The other consideration is how the traffic is obtained
- FREE – paid with TIME rather than money
- PAID – paid with MONEY
Examples of FREE Traffic include:
- Social media marketing
- Video marketing
- Forum marketing
Examples of PAID Traffic include:
- Facebook Ads
- Email buys / Solo Ads
- Banner Ads
- YouTube Ads
- Google Ads
The first challenge was to consider what your traffic option would be.
The next webinar gave a recap of the free and paid traffic methods and delved into the need for a ‘Traffic Strategy’, and how to measure its effectiveness.
The free tool, Google Analytics is popular and the ‘Google Analytics Dashboard for WP’, a WordPress plugin is a useful way to monitor from your WP dashboard.
Once the example traffic strategy had been completed, the next challlenge was then issued.
Finally, we had a lengthy training in how to create a FaceBook Ad, this was a very welcome bonus for all participants.
Completed and the BONUS
The bonus training showed how this foundation that we have just built can be deployed to take your business up into $1000 per day, even multiple thousands.
But, I now have a blog site set up as per the QSC training, a solid foundation for a business with a $100 per day turnover, that is an average YEARLY salary in any ones money.
All we need now is a first product, something to attract potential customers, something that is FREE is the best, but having a solid value. How about something irresistible, over an hour of video training on how to setup your first sale and a strategy for your business, click here for The Perfect Offer.
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How are you progressing?
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