I am trying out a new tool, which should help me to create new content for the blog. We will see how I get on with it as to how usefull it may be. This first post is to bring together a few articles I have found that may be of interest to you.
Enjoy the read, let me know what you think in the comments box below…
Are you looking to transition your existing business to digital, then check this article…
How to Transition Over to Digital Marketing
For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will be faster, automated, and you’ll be able to keep u…
This is an interesting survey of 44 experts, see the intro –
As 2017 draws to a close, we thought we’d ask a group of hand-picked, industry experts, which digital marketing channels they’ve seen the most success on throughout the year.
So, what’s been the most effective digital marketing channel in 2017?
The response was overwhelming, with 44 respected marketers taking time out of their busy days to share thoughtful, insightful – and in some cases surprising – observations.
Interestingly, SEO remains the favored marketing method of many digital marketing experts, with 30% of our contributors choosing it as their most effective digital marketing channel. A further 12% of experts found their best results using SEO in combination with another channel, such as social media, influencer, and content marketing.
Social media marketing proved to be the second most popular channel, with 23% of our experts choosing one of Facebook, Twitter or LinkedIn, as their digital marketing weapon of choice. Unsurprisingly, LinkedIn proved to the most popular social media platform.
The third most effective digital marketing channel in 2017 according to our expert contributors was content marketing, with 20% of experts preferring this channel over any other.
See the full article below
44 Experts Reveal The Best Digital Marketing Channels of 2017
As 2017 draws to a close, we thought we’d ask a group of hand-picked, industry experts, which digital marketing channels they’ve seen the most success on throughout the year.The response was overwhelm…
And a final article..
Clever Digital Marketing – What to Do and What NOT to Do
Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I su…
Hi there folks, Brian Charles Jowers here, today is my Decision Day (D Day). I have had enough of travelling and working away from home, so I am going to work for myself, at home for a while.
What brought on Decision Day?
As I have said elsewhere, I have been contracting for nearly two decades, most of which has been miles away from home. Also, as a contractor I felt sort of obliged to work, only taking long weekends (working the required hours in four days) and a week or two at the end of the year. Minimum week would be three days.
I had been reflecting for several days:
Why am I doing this?
Do I really want to get up before 4:00 am every Monday?
Do I really need to drive over 160 miles to get to work?
Do I really need to stay away from home during the week?
So the time had come to make a decision, probably the biggest decision I have made for some time.
Felt like I had been working there all that time…lots going on with family and at home so made the decision not to renew the contract: the equivalent of quitting from a permanent job.
The Bigger Plan
I have always wanted to work nearer to home, the opportunity to do so has become even less these days. This, has come about with a general contraction of the defence industry, together with restructuring and company acquisitions, making the available jobs further away.
Why not work from home?
Now, that is a good idea, just need a business set up, simple!
Why not set up the business now?
Brilliant idea. I am not currently going to work could take two or three months before having to look for another contract. Need somewhere with plenty of space, current office space is cramped.
I have this homemade summer hous at the bottom of the garden, set within a deck area.
It would take quite a bit of effort but….
…. here is the base for a log cabin.
All ready to go:
Need the log cabin
And will be all set (and of course tidy up the garden)
Until next time…
Meanwhile, keep up with what is happening here..
How are you getting on? I would love to know how you are getting on, any difficulties you have overcome?
Hi, Brian C Jowers here, it is nice of you to drop by and check up on my progress with the Quick Start Challenge, see the last blog post.
It has been a very busy 4 (now 5) weeks and the training has been completed, but it has been well worth the effort and a success all the way. I have been able to consolidate my knowledge into a practical application, and even a future product, maybe.
What did the Quick Start Challenge cover?
The QSC was setup to create (from scratch) a system that was capable of generating sales of $100 per day; within a 30 day target period.
This was to be 4 training webinars, a Question and Answer webinar and a Facebook community for peer support and encouragement.
Here is a brief breakdown of what we did during the challenge, on a week by week basis.
The first week
The premise for the course is that participants have been ‘doing an online business’ for some time, could even be for a decade or more with little returns. The shiny objects, courses, must have eBooks etc. have probably cost more than anything they have earnt on line.
This challenge is the means to change this NOW.
‘If you keep doing what you’ve always done, you will always get what you’ve always gotten’
What we know is Change is automatic, like the weather (Here in the UK this is very true)
However, PROGRESS is not automatic, we need to take control, and action to see real progress. This formulae is the key:
TM + EP = Faster Success
TM = Time Management
EP = Effective Planning
The introduction then went on to show:
how we can manage our time to give effective planning
how the internet has changed
what we need as our foundation
The first week completed with the setting of the challenge for the week.
The second week
OK, so we now we know how to build a website, what shall we do with the visitors, we need to know who they are because:
We want our own traffic we can control
An audience to communicate with when we want to
Able to send traffic on demand
We can make money on demand
This is why we want an email list
To get subscriber details we will need an opt in page, which traditionally led to a confirmation or ‘thank you for signing up’ page. This is not good enough these days.
The NEW approach is as follows:
Opt In Page This page now offers a ‘bribe’ for opting in, acquiring leads. It has to be something of value, but essentially FREE.
Connection This page creates the connection with the new subscriber
Delivers value and builds trust
Delivers the promised ‘bribe’, OR explains how to get it
AND has a call to action (CTA) as the final step
Money Page The CTA leads to where you can make money
An offer for a paid entry level product, that ideally leads to higher value sales
The second week is again completed by the setting of a challenge.
The third week
OK, so we have captured a few email addresses, what to do with them?
We need to give them value to build the audience so that they come to know, like and trust us. Lets face it, you only buy from your local shop because you have built a relationship with them. You may even know the proprietor and even the staff, any bad encounters, shoddy goods or grumpy staff would have put you off.
What do we email about?
Valuable content / promotions a mixture, too many sales promtions will lead to unsubscribers
Keep it simple, and not too long, occasional lengthy useful content can be of benefit
Share content across different media blog/videos/social media
Share your journey and experiences
Most important – be YOU
BUT, we can automate the sending of the emails. An autoresponder will send the emails out on a daily basis, we just need to provide the sequence of emails in advance. AND, keep adding to the sequence.
That is week three completed, except for the challenge.
The fourth week
The subject here is traffic, people, visitors to our site, but NOT just anybody.
What we want is the ideal visitor (a buyer), this is ‘Targeted Traffic’ for our offer.
If someone had an interest in “cats” they would not be interested in an offer for “dog training”, getting someone in front of an offer that they are interested in is an opportunity to make money.
This leads to traffic temperature classification:
COLD traffic – Does not know us
WARM traffic – May know or heard of us
HOT traffic Knows us, likes us and trusts us
The hotter the traffic the better the quality and the more likely to buy from us.
The other consideration is how the traffic is obtained
FREE – paid with TIME rather than money
PAID – paid with MONEY
Examples of FREE Traffic include:
Social media marketing
Examples of PAID Traffic include:
Email buys / Solo Ads
The first challenge was to consider what your traffic option would be.
The next webinar gave a recap of the free and paid traffic methods and delved into the need for a ‘Traffic Strategy’, and how to measure its effectiveness.
The free tool, Google Analytics is popular and the ‘Google Analytics Dashboard for WP’, a WordPress plugin is a useful way to monitor from your WP dashboard.
Once the example traffic strategy had been completed, the next challlenge was then issued.
Finally, we had a lengthy training in how to create a FaceBook Ad, this was a very welcome bonus for all participants.
Completed and the BONUS
The bonus training showed how this foundation that we have just built can be deployed to take your business up into $1000 per day, even multiple thousands.
But, I now have a blog site set up as per the QSC training, a solid foundation for a business with a $100 per day turnover, that is an average YEARLY salary in any ones money.
All we need now is a first product, something to attract potential customers, something that is FREE is the best, but having a solid value. How about something irresistible, over an hour of video training on how to setup your first sale and a strategy for your business, click here for The Perfect Offer.
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How are you progressing?
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