How To Create A Six Figure Fitness Business

FREE: Get More Clients

Hey, Bedros Keuilian here, and I’m a fitness business expert, which pretty much means I help personal trainers, boot camp owners grow their business, make more money and get more clients.

And so what I want to talk to you about today is that thing that has to do with your lifestyle, which is how much money should I make.

Frankly, I don’t care how much money you want to make. But what I do care about is getting you there to that dollar amount. I’ve had people say, ‘Hey, I just want to break $100,000. I’ve never broken $100,000 in a year.’

But what you have to start with, and this is probably the number one fitness business tip I can give you; you would think it would be marketing or sales or some fancy training method. It’s not. It’s about here, being prepared and getting yourself to a destination.

And what most fitness pros don’t realize is they never set the GPS to a destination. Instead, they just go, ‘Well, I want to be successful.’ And success doesn’t magically manifest itself. Success manifests itself when you work your ass off.

So we’ll just start with $100,000 a year. Well, what does it take to make that? What kind of effort do I need to put in? And we want to reverse engineer that model.

Now let me ask you this. Do you know how much you have to make per month to get to $100,000 a year? That sounds like a lot of money. But if you break it down to smaller chunks, it’s easier to digest.

So you need $8,000 a month to get to $100,000 in a year, right? Well, that’s great. Now that’s still a lot of money in one month, isn’t it?

So I thought, ‘Well, we’ve got on average 30 days in a month, and so how much do I need to make per day?’ Well, look at this. Only $277 a day, right, gives you $100,000 a year. Now that’s a lot easier to do, isn’t it?

Think about it. If you do one-on-one personal training sessions, how many personal training sessions do you need to sell per day to do that?

But let’s say you’re not working 30 days in a month, that you’re only able to work 20 days in a month because you want to take weekends off. Well, that’s awesome. Recalculate the math. There’s probably somewhere around, if it’s 20 days a month, I don’t know, $315, $320 a day, right?

How many personal training sessions do you have to sell? How many boot camp programs do you have to sell a day — right — to get to that? Is your program reoccurring monthly or every month do you have to sell more training packages? If you do, then you’re screwing yourself because it is pretty damned hard to go back and sell that client over and over again because you’ve already built a rapport with them.

You have this friendship with them, and all of a sudden they run out of training sessions and you’re like, ‘Hey, look. We need to talk about you buying another block of 7, 8, 10, 12 sessions.’

Now, if you ask me, that’s a complete waste of time, money, energy and effort because one — it’s an awkward conversation. I’ve never been a big fan of that. Number two, you don’t have predictable money from that person or any of your clients for that matter because you are just kind of coasting along on the sessions that you have in the bank.

So when you sell a program to a client, make sure that program is reoccurring, right? And that is how, actually, I took my business to half a million dollars a year and that’s how I’ve helped clients get to seven figures and above — right — is because we take that $277 that we sell in a day, and let’s say that’s a monthly program for boot camp or group training, for that matter, and now that reoccurs each and every month, right?

So in 30 days if I just sell one group training program at $277 a month, one a day for 30 days, I’m literally automatically, I never have to sell again as long as those clients stay and I train them, deliver the results that I’ve promised that I would deliver them, I would make $100,000 in a year, right?

And so if you want to double that or 10X it, if you want that to be a million dollars, what do you do? Because I did that math too, and you just 10X everything, right?

$8,333 a month is all you need to get to a million dollars a year, right? And then at that point, you need $2,777 a day to get to that number, right, a million dollars a year.

So it’s not impossible to get there, but you have to create a destination for yourself, otherwise you can’t put it in the mental GPS and that mental GPS won’t ever get you there.

So I hope this really helped you out. I want you to reverse engineer the dollar amount that you want to earn in the next 12 months, and tell me what it is down in the comment box, kind of a hold-yourself-accountable method, right?

Starting A Online Business, THE TRUTH!

Step one : Get a IRN from IRS.gov (Free)

Step two: Apply for your DBA (at your county clerks office)

Step three: acquire any necessary permits for your service or sales

Step four: Set your Email and social media for your boutique or service

Step five: Buy a domain from GODaddy.com

Step Six: Set up a website if needed

Step Seven: Source inventory online or in person from wholesale distributors.
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(My Online Store)
Empress Inc Boutique
https://empressincboutique.com
EmpressIncBoutique@gmail.com
https://www.instagram.com/empressincboutique/
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DAY IN THE LIFE… Of an Online Personal Trainer

Hey guys! Thanks for clicking on this video! Today’s video is a long-time requested day in the life video showing what my average work day as an online personal trainer looks like. Hope you enjoy!

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Successfully completed: Quick Start Challenge


Success with QSC Completed:

Still plenty to do though

Hi, Brian C Jowers here, it is nice of you to drop by and check up on my progress with the Quick Start Challenge, see the last blog post.

It has been a very busy 4 (now 5) weeks and the training has been completed, but it has been well worth the effort and a success all the way. I have been able to consolidate my knowledge into a practical application, and even a future product, maybe.

What did the Quick Start Challenge cover?

The QSC was setup to create (from scratch) a system that was capable of generating sales of $100 per day; within a 30 day target period.

This was to be 4 training webinars, a Question and Answer webinar and a Facebook community for peer support and encouragement.

Here is a brief breakdown of what we did during the challenge, on a week by week basis.

The first week

The premise for the course is that participants have been ‘doing an online business’ for some time, could even be for a decade or more with little returns. The shiny objects, courses, must have eBooks etc. have probably cost more than anything they have earnt on line.

This challenge is the means to change this NOW.

‘If you keep doing what you’ve always done, you will always get what you’ve always gotten’

What we know is Change is automatic, like the weather (Here in the UK this is very true)

However, PROGRESS is not automatic, we need to take control, and action to see real progress. This formulae is the key:

TM + EP = Faster Success

TM = Time Management

EP = Effective Planning

The introduction then went on to show:

  • how we can manage our time to give effective planning
  • how the internet has changed
  • what we need as our foundation

The first week completed with the setting of the challenge for the week.

The second week

OK, so we now we know how to build a website, what shall we do with the visitors, we need to know who they are because:

  • We want our own traffic we can control
  • An audience to communicate with when we want to
  • Able to send traffic on demand
  • We can make money on demand

This is why we want an email list

To get subscriber details we will need an opt in page, which traditionally led to a confirmation or ‘thank you for signing up’ page. This is not good enough these days.

The NEW approach is as follows:

Opt In Page      This page now offers a ‘bribe’ for opting in, acquiring leads. It has to be something of value, but essentially FREE.

Connection      This page creates the connection with the new subscriber
                           Delivers value and builds trust
                           Delivers the promised ‘bribe’, OR explains how to get it
                           AND has a call to action (CTA) as the final step
Money Page    The CTA leads to where you can make money
                          An offer for a paid entry level product, that ideally leads to higher value sales
The second week is again completed by the setting of a challenge.

The third week

OK, so we have captured a few email addresses, what to do with them?

We need to give them value to build the audience so that they come to know, like and trust us. Lets face it, you only buy from your local shop because you have built a relationship with them. You may even know the proprietor and even the staff, any bad encounters, shoddy goods or grumpy staff would have put you off.

What do we email about?

  • Valuable content / promotions  a mixture, too many sales promtions will lead to unsubscribers
  • Keep it simple, and not too long, occasional lengthy useful content can be of benefit
  • Share content across different media blog/videos/social media
  • Share your journey and experiences
  • Most important – be YOU

BUT, we can automate the sending of the emails. An autoresponder will send the emails out on a daily basis, we just need to provide the sequence of emails in advance. AND, keep adding to the sequence.

That is week three completed, except for the challenge.

The fourth week

The subject here is traffic, people, visitors to our site, but NOT just anybody.

What we want is the ideal visitor (a buyer), this is ‘Targeted Traffic’ for our offer.

Completed - now for traffic
We need people

If someone had an interest in “cats” they would not be interested in an offer for “dog training”, getting someone in front of an offer that they are interested in is an opportunity to make money.

This leads to traffic temperature classification:

COLD traffic      – Does not know us

WARM traffic    – May know or heard of us

HOT traffic        Knows us, likes us and trusts us

The hotter the traffic the better the quality and the more likely to buy from us.

The other consideration is how the traffic is obtained

  • FREE – paid with TIME rather than money
  • PAID – paid with MONEY

Examples of FREE Traffic include:

  • Social media marketing
  • Blogging
  • Video marketing
  • Forum marketing
  • Podcasting

Examples of PAID Traffic include:

  • Facebook Ads
  • Email buys / Solo Ads
  • Banner Ads
  • YouTube Ads
  • Google Ads

The first challenge was to consider what your traffic option would be.

The next webinar gave a recap of the free and paid traffic methods and delved into the need for a ‘Traffic Strategy’, and how to measure its effectiveness.

The free tool, Google Analytics is popular and the ‘Google Analytics Dashboard for WP’, a WordPress plugin is a useful way to monitor from your WP dashboard.

Once the example traffic strategy had been completed, the next challlenge was then issued.

Finally, we had a lengthy training in how to create a FaceBook Ad, this was a very welcome bonus for all participants.

Completed and the BONUS

The bonus training showed how this foundation that we have just built can be deployed to take your business up into $1000 per day, even multiple thousands.

But, I now have a blog site set up as per the QSC training, a solid foundation for a business with a $100 per day turnover, that is an average YEARLY salary in any ones money.

All we need now is a first product, something to attract potential customers, something that is FREE is the best, but having a solid value. How about something irresistible, over an hour of video training on how to setup your first sale and a strategy for your business, click here for The Perfect Offer.

 

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