Into the New Year: Off to a good start?

Well the New Year has started,

but not so good so far.

Hi, and welcome back for the New Year. We have not had a very good start to this year so far. My wife lost her nearest sister just as the work on the kitchen started, the funeral was set for soon after and did not allow us time to make arrangements to get the necessary visa to travel. We were not able to go.

As the building work was completed and I had also finished the decorating I decided time was for a visit to my mum. On the day of travel my sister informed me that my mum had had a fall, her condition was not clear but a GP was supposed to be seeing her. Had to travel quickly. Fortunately she was just bruised, left arm and buttocks, but it had been a heavy fall.


Progress, strategy and utility

It is no good mopping about, have to get the covers off and back into it.

Utility - clear the wraps
Improved kitchen under warps

Remember the Quick Start Challenge (QSC)?

Have to get the sleeves rolled up and back into it.

Remember what it was all about?

That is correct, getting your business up and running. So it is back to basics, get grafting.

Revisit your strategy.

Here are five strategies that have proven themselves effective over and over again.

Strategy #1 – Search Engine Optimisation
One of the best internet marketing strategies to help you market your product or services is search engine optimisation. This marketing strategy focuses on optimising your site to be best found by popular search engines such as Yahoo and Google. Before you can make this strategy effective, it is important that you understand how search engine optimisation works. If you are unfamiliar with this concept, it may be best to hire someone to help you with this type of marketing.

Strategy #2 – Newsletters
Another internet marketing strategy that has proven to be successful is e-newsletter marketing. This type of marketing works by allowing site visitors to sign up for your emails. Then, periodically you can then send out newsletters updating them on your business and making special offers to draw them back to your site. If you choose to use this strategy it is important that you only send these newsletters to those who sign up for them.

Strategy #3 – Pay Per Click Ads
A very popular form of internet marketing is using pay per click ads, which are both easy to use and cost-effective as well. You can sign up with various search engines to have your ad show up as a result for specific keywords and you will only have to pay if people click on your site. Many have found this internet marketing strategy to be one of the most effective strategies available. Limitations on spend can be set initially, scaling up as and when the strategy proves successful.

Strategy #4 – Link Exchanging
A newer internet marketing strategy is link exchanging. This strategy basically works by having various websites exchange links. You can ask another site to provide a link to your site, and in return you will put a link to their site on yours. This works to be mutually beneficial for both businesses, and while it provides more web traffic, it can also help increase rank on search engines as well.

Strategy #5 – Web Banners
Web banners are another type of internet marketing strategy that has been proven to be very effective. This strategy requires purchasing space on other websites such as e-zines or other sites that may be relevant to your business. In the space you purchase your ad will appear and you will benefit from the traffic of that site being interested in what you have to offer.

Conclusion

Each of these internet marketing strategies have proven to be great strategies that brought results for other people. When choosing which of these strategies to use, be sure that you pick strategies that fit the nature of your business. There are many methods of internet marketing, but if you are new to the business, often using the tried and true methods can bring the best results.

The final choice may depend on what budget you have available.

Check out https://www.facebook.com/BriansIMTools/  or search for  @BriansIMTools on Facebook, for my new fanpage.

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Until next time.

End of year 2017: New Year and Location

The cabin is complete: Just need to move in

Hi, we finally have the log cabin office completed, started last time. Just need to move in now and get everything set up and in place for the New Year. There is a lot of space and potential for several desks – admin, main and creative. Just need the time to set it up.


Break down of the work

Weekend snow
Snowfall, surprise

This is how we started out, snowfall over the weekend delayed the delivery and installation by a day…..

Clean the concrete then install the base and floor.

The base
Base for log cabin

Then bring round the logs that make up the building.

Looks a bit like some sort of puzzle, or child’s construction set.

Start laying out stacks of pieces. No sign of a plan or blueprint so far. Perhaps they have made a

New Year puzzle?
Puzzle pieces…
It's coming together
Well underway now

few of these before.

Doors and windows have channels ready for the walls to fit. Makes for a simple installation.

The cabin was completed in a day, just left the electrics to be sorted out.

It proved difficult to get someone to do the electrical installation, they were quite busy. I made a temporary setup to give some power in the cabin and to allow for limited heating. After a couple of weeks the electrical installation was completed.

I decided to lay a bamboo floor, which took me three days to lay. Just as I was finishing off with a photograph the

Floor in place
Bamboo floor done

inspector came round.

Everything is now complete, ready to move in.

 

 

 

 

 

Lessons for the New Year

This activity demonstrates that for success you need a strategy, the goals that you need to accomplish for the future. These goals may well change over time, better understanding of these goals and measurement of accomplishment will feedback into these adjustments.

The plan, is how you will accomplish these goals and set the appropriate measure for success.

I will be spending time setting my strategy and plan for the New Year, I will be here to pass on my thoughts next time.

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